How to Setup Express Checkout on Your Squarespace Store
About this Squarespace Video Tutorial
If you sell just one product or service on your Squarespace website, or if your customers usually purchase one item at a time, you can speed up the checkout process by enabling Squarespace's Express Checkout feature. In this post, we'll walk you through what Express Checkout is, why you should use it, and how to set it up.
Timestamps
0:41 What is Squarespace Express Checkout?
1:04 Benefits of using Express Checkout for your business.
1:19 How to enable Express Checkout on your Squarespace site.
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What is Squarespace Express Checkout?
Express Checkout is a powerful feature that replaces the traditional "Add to Cart" button on your product pages with a streamlined "Purchase" button. Instead of adding items to a cart and then proceeding to checkout, this feature allows your customers to go directly to checkout after selecting their product. It removes the shopping cart and its icon from your site entirely, creating a seamless, one-step process for customers who only need to buy one item.
This can be especially useful for businesses that sell:
A single product or service.
Items that customers typically buy one at a time, such as subscriptions, courses, or one-off products.
Why Use Squarespace Express Checkout?
The goal of Express Checkout is to reduce friction in the buying process. Fewer steps between selecting a product and completing the purchase can lead to a higher conversion rate, especially for customers who are in a hurry or on mobile devices. By removing the cart altogether, you eliminate distractions and make it easier for customers to complete their purchase quickly.
Here’s why you should consider Express Checkout:
It simplifies the customer journey.
It reduces the chances of cart abandonment.
It works perfectly for businesses with a single product offering or for customers who typically buy just one item at a time.
How to Enable Express Checkout on Squarespace
Enabling Express Checkout is quick and easy! Follow these steps to activate this feature on your Squarespace website:
Log in to your Squarespace account and open your site’s Settings dashboard.
In the left-hand panel, navigate to the Selling section.
Select Cart.
Look for the Enable Express Checkout toggle and switch it on.
Once you’ve done that, your product pages will automatically update, replacing the "Add to Cart" button with a "Purchase" button, and removing the cart icon from your site.
See Express Checkout in Action
After enabling this feature, visit one of your product pages to see the changes. Now, when customers click "Purchase," they’ll be taken straight to checkout, creating a faster and more efficient buying experience.
Conclusion
If your business primarily sells single products or services, Squarespace Express Checkout can be a game-changer by making the buying process faster and simpler for your customers. Not only does this enhance the user experience, but it can also lead to higher sales conversions.
If you’d like to see a visual step-by-step guide, check out my YouTube video tutorial on how to set up Express Checkout. For more Squarespace tips, don’t forget to subscribe to my channel!
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