College Curriculum
I teach curriculum I’ve created for two online music department classes as an Adjunct Professor. Interested in learning more? Email Katherine at hey@designingtherow.com.
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Identity & Creative Strategy in Bluegrass Music
FALL SEMESTER
Week 1: Course Introduction and Overview
Week 2: Brand Identity Story
Week 3: Visual Brand Identity
Week 4: Creating an Identity: Case Studies Week #1
Week 5: Creating an Identity: Case Studies Week #2
Week 6: Midterm (Case Study Review)
Week 7: Brand Identity Essay
Week 8: Fall Break
Week 9: Color Palette Creation
Week 10: Font Pairing
Week 11: Digital Strategy
Week 12: Video Discussion
Week 13: Thanksgiving
Weeks 14 & 15: Final Assignment
Week 16: Final Due
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Digital Marketing in Bluegrass Music
SPRING SEMESTER
Week 1: Course Introduction and Overview
Week 2: Brand Guidelines Review
Week 3: Digital Case Studies
Week 4: Social Graphics
Week 5: Email List
Week 6: YouTube
Week 7: Midterm (Website Content Worksheet)
Week 8: Spring Break
Week 9: Squarespace
Week 10: Website Design
Week 11: Online Ads Case Study
Week 12: Marketing Plan
Weeks 13 & 14: Final Assignment
Week 15: Content Creation
Week 16: Final Due
What my students are saying...
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“This has been my absolute favorite class I’ve taken so far.”
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“This class has been my favorite I have taken thus far in my collegiate career. I have learned so many skills and tools to take with me in my career.”
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“This has been a really amazing class this semester! I’ve learned so much about what it truly means to promote myself as an artist.”
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“This is one of the biggest steps for making a career out of something I’ve been passionate about all my life!”
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“This has been one of my favorite classes so far this semester and it’s made me look into a marketing minor!”
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“This has been my favorite class I have taken and I really look forward to the rest of the semester.”