If you have been following along with the Branding Video Series you should now have the following brand elements ready to be able to customize this brand guidelines template: a call to action, a tagline, keywords, SEO description, your About page bio, your photos, your typography (font pairing), and your color palette created. Now let's put it all together, make it official in these brand guidelines.

Choosing a font pairing will allow your brand to stand out and be recognizable. But in order for this to happen, you have to pick fonts and stick to them. Repetitiveness and consistency are what will bring you instant brand recognition (this goes for all of your brand visuals).

In this video I’m going to show you how to create a brand color palette in two different ways. First. I'll show you how I created my own monochromatic color palettes and then I’ll show you how to use your brand photos to create a color palette and pull colors directly from your photos.

You need to have photos before you can start your website design. In this video I’m going to show you behind the scenes of going through my own brand photoshoot gallery so you can see how I choose and narrow down my selections so you can do the same with your photos. I know it can be overwhelming when you get this big gallery of pictures back. How do you even make decisions on what to use on your website? That is what we're going to go over in this video.

In this video, I’m going to show you how to use both ChatGPT and the built-in Squarespace AI tool to create on-brand copy for you in literal seconds. Specifically, an SEO-friendly About page bio and homepage tagline.